Is your artist marketing working? Is it generating streams, views, sales, and (importantly) revenues? Would you even know if it was?
We regularly hear artists lamenting that their marketing isn’t working. But is that actually true? Because if marketing works so poorly, why bother putting any effort into building your fanbase?
In today’s Indie Music Minute, Disc Makers CEO Tony van Veen is tackling the topic of your marketing return on investment (ROI). He’ll discuss the four things you need to generate and track an ROI on your marketing efforts and go into detail about the first two (the second two will be discussed in his video next week). Tony will also come clean with a hard truth that is quite unpopular with the big streaming companies about your ability (or lack thereof) to generate a measurable ROI with certain types of marketing investment.
We hope you’ll join us for the ride.
P.S. If you’re interested in dipping your toe in the marketing waters, our Ads for Artists program is a great, and easy, place to start. Get started here: https://www.discmakers.com/ads
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