Asking questions is the key to solving a lot of problems, especially in brand strategy. A lot of business decisions are made in meetings, where a lot of different ideas are being thrown around, but often times it's hard to agree on a direction. In this video, one of our new brand strategy students describes how she managed to make an impact on her client's decision making process by listening more and asking questions. She managed to help her client move forward not by offering solutions, but by asking questions.
00:00 - Start
00:46 - The biggest lesson for one of the new members
01:08 - What is it that she finds valuable?
05:16 - The next steps for Joy’s client
05:41 - How to get more buy in from the client
07:25 - Does doing something new and different make her feel any pressure?
08:51 - Does anybody ever not like what she makes them?
09:53 - What if your strategy session isn’t going into the right direction?
12:04 - What got her interested in doing brand strategy
13:19 - About feeling like an imposter who just got lucky
14:38 - If you’re just starting out, how are you finding out what’s right or wrong?
16:12 - How might we know that we’re doing something right?
19:31 - Why she joined the course
—
Learn more about Brand Strategy:
Take the Brand Strategy 101 Free Email course: https://www.marksandmaker.com/
Learn how to sell brand strategy: https://www.marksandmaker.com/how-to-sell-brand-strategy-course
Take the Brand Strategy Bootcamp: https://www.marksandmaker.com/brand-strategy-bootcamp
0 Comments