Hundreds of iPhones Are in ‘Ted Lasso.’ They’re More Strategic Than You Think. | WSJ

We watched 40+ hours of the streaming service to analyze Apple's product placement strategy

Watch an Apple TV+ show and you’re likely to notice a lot of iPhones, iPads and other Apple products. We analyzed 74 episodes of the streaming service’s top shows, including “Ted Lasso,” and “The Morning Show,” to better understand the strategy behind all that product placement. Video: Kenny Wassus. Photo illustration: Alex Kuzoian for The Wall Street Journal

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