Developing a rock solid brand strategy and visual brand ecosystem is the most critical foundational activity a company can execute to it for success. But sadly, many companies - and the agencies that serve them - frequently make key mistakes when building and maintaining their brands. In this video I discuss 10 mistakes that companies make that can prevent them from becoming the powerful, fresh, differentiated and relevant businesses they were meant to be.
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This video is for entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, graphic design, design trend, marketing and communications.
Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy and design agency and the founder of Brand Design Masters, an ecosystem of mastermind groups, courses and networking communities for creative professionals and digital entrepreneurs seeking to build bullet-proof personal brands, agencies and businesses.
Philip is a highly accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients and customers they serve.
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